Audience research - One Direction

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One Direction were a band that started on the UK talent show 'X-Factor' in 2010. Immediately after the show finished they signer with Simon Cowell's label 'Syco'. Their fan base consisted of mainly teenage girls aged 12-18. Their fans were known 'Directioners', who would wear tops with either One Direction lyrics on, or the faces of the One Direction members. Their fan base consists of over 28 million, as "Over 28 MILLION votes were counted, and we're proud to say that One Direction have picked up the award for #BestFans2016!".


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