Mollie Fox A2

When casting we needed someone who was able to dance, but also act as there is a mix of both in our music video. Lauren had videos of her dancing on social media, and also had the young, youthful look we were going for in our music video, and is able to act to the standard we need her to so she was perfect. As Lauren is able to do contemporary dance with a mix of ballet, it enables us to film the genre we wanted to.

Quadrophenia is about Mods and Rockers in the 1960s. Mods embrace European 'modern' fashion, influenced by the french and Italian.  They rode vespas/ lambrettas that were decorated with lights and badges which were usually branded items that were popular. They liked to listen to Jazz and Northern Soul as they could identify with the black experience in America as people in the North were experiencing relatable occurrences- bad pay, factory work, discrimination. 'The Who' were also a huge influence to the Mods as they were the poster boys of mods. The rockers wore leather jackets, which was very much a part of their identity due to the badges added, this was usually worn with Levi jeans and biker boots. They rode motorbikes, drank alcohol and listened mainly to 1950s rock n roll. Jimmy was a proud Mod. At the beginning he is the popular one in the group, loved by all his Mod friends, chasing a girl he fancies called Steph. There is a situation when he me...

Without an audience, there is no point creating a media product. The media industry spends millions ensuring they are providing the correct content to their audience by finding out what their target audience want from their media product. No matter how amazing, or creative a product. Therefore it is key that we identify who are core audience is, and also who are broader audiences would be, so we are able to create a media product that will appeal to a majority of people. I created a questionnaire for 15 people to answer so that I could get a clear idea of what the public like. The age range was 15-50, and there was a mix of genders. These were the results Have you watched the ‘How deep is your love’ music video? Yes=11  No=4 Have you watched Sia? Yes=9  No=6 Do you listen to pop songs regularly? Yes=6  No=9 Do you like there being a story-line in a music video? Yes=14  No=1 Do you listen to pop song regularly? Yes=12  No=3 How often...

I have created a questionnaire for people to answer so that I can understand what people like, which will enable us to create a music video that people will want to watch, and enjoy.   Questions Answers How often do you watch music videos? Do you listen to Sia? Yes/No Have you ever watched a Sia music Video? Yes/No Do you like there being a storyline in a music video? Yes/No Do you listen to pop songs regularly? Yes/No Have you watched the ‘How deep is your love’ music video Yes/No If so do you like it? What do you want from a music video?

The audience we are looking at ranges from 12-40, as Sia's music appeals to a large variety of people. We are mainly targeting girls/woman to her music, as it is pop song about getting through break-up; this is a good song to use as, our younger audience especially, will be able to relate to the lyrics and the songs message. The visuals we are going to use are going to be similar to Calvin Harris's 'How Deep Is Your Love', which reached number 2 in the charts and has had 1.1 billion views on YouTube. This shows that the video was successful and highly popular with the public. The use of coloured lighting and location colouring being the same combines the music video and would work really well for our song 'Alive'. Once we do the music video, we will release it on YouTube, as this is where are audience are most likely to view it as it is accessible. In our music video we are planning to have a character whom is clearly heart broken and struggling with a b...