Audience reserch

The audience we are looking at ranges from 12-40, as Sia's music appeals to a large variety of people. We are mainly targeting girls/woman to her music, as it is pop song about getting through break-up; this is a good song to use as, our younger audience especially, will be able to relate to the lyrics and the songs message.

The visuals we are going to use are going to be similar to Calvin Harris's 'How Deep Is Your Love', which reached number 2 in the charts and has had 1.1 billion views on YouTube. This shows that the video was successful and highly popular with the public. The use of coloured lighting and location colouring being the same combines the music video and would work really well for our song 'Alive'.

Once we do the music video, we will release it on YouTube, as this is where are audience are most likely to view it as it is accessible.

In our music video we are planning to have a character whom is clearly heart broken and struggling with a break-up, but also shows that she is able to get over it, as this will identify with out target audience, and also give them hope that they will be able to get through the heart break, as this character has.

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