This music Video incorporates a lot of contemporary dance between a man and woman. Their moves and actions are emotive and carry a lot of power as their movements fit with the music perfectly, emphasising the songs heartbreaking theme, connecting the viewer further to the songs message. This music video covers similar messages we want to depict in our media product for 'lost without you'. We are thinking about taking similar movements they use, and they way in which speed for certain moves are have a big impact, for example the slow movements are more emphasised, making them much more effective. Unfortunately we are not able to a find a man to dance with Lauren, but we do not think this is a major issue as this just reinforces the fact she has been abandoned and is isolated.
We made this shot list so we know what footage we need from each location. This means filming will be more efficient as we will be able to go to the location, knowing exactly what we need to film there. If we didn't make this, it could mean that we don't the correct footage from each location, making editing difficult and having to waste time returning to the location to re film.
The audience we are looking at ranges from 12-40, as Sia's music appeals to a large variety of people. We are mainly targeting girls/woman to her music, as it is pop song about getting through break-up; this is a good song to use as, our younger audience especially, will be able to relate to the lyrics and the songs message. The visuals we are going to use are going to be similar to Calvin Harris's 'How Deep Is Your Love', which reached number 2 in the charts and has had 1.1 billion views on YouTube. This shows that the video was successful and highly popular with the public. The use of coloured lighting and location colouring being the same combines the music video and would work really well for our song 'Alive'. Once we do the music video, we will release it on YouTube, as this is where are audience are most likely to view it as it is accessible. In our music video we are planning to have a character whom is clearly heart broken and struggling with a b...
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