Mollie Fox A2

For this question, I interviewed Raffy with the same questions as my questionnaire, in order to get a more detailed response. Raffy is eighteen so fits my target audience. He also takes media so understands what features need to go in to a music video so is able to answer with a more knowledge than other people would have. I also made a questionnaire to get a wider response of answers. The audience research has been extremely positive. I used EasyQuest to create a questionnaire which I later posted on Twitter, alongside my music video so that people were able to watch my video and answer the 4 questions in my questionnaire. Furthermore, so that the answers were not just my friends on twitter, i asked my parents and friends parents to answer it also, making the age range wider, and the results more fair. The 4 questions I asked in my questionnaire were: 1) Did you enjoy my music video? (option of yes or no)  2) Why did you enjoy it / not enjoy it? (open answer)  3) Do...

Media Evaluation Question 4  

Here is the link to my website. https://mollierfox.wixsite.com/lostwithoutyou-freya

For my DVD cover I wanted a picture of Lauren when she was dancing, and showing the heartache the song paints. I liked this image because I love the shape that Lauren is making, and think it is eye-catching. It doesn't show her face though which I think is key for the for cover as she is the brand image of our music video. I also liked this image as the position she is in displays her loneliness and sadness in one image. I did not choose it though as I do not think it is clear enough that the dancer is Lauren. Moreover I felt it did not have the eye-catching, professional look I wanted for my DVD cover. This is the DVD cover picture I chose as it is eye-catching, dramatic and looks professional. Furthermore the public are instantly able to recognise Lauren, and see her heartbreak and inner turmoil from the dance move she is displaying here. 

When I was making my DVD cover, I wanted it to have a similar theme to my website, so that people could recognise the music videos brand. In order to do this, one thing I did was to make the first picture you see when you open up the homepage for Freya Ridings website, the same one as the front cover of the DVD. This is a powerful photo as it has a close up of the main characters face, in the middle of an emotive dance move. This I feel captures our music video very well in one picture, as the audience can tell the music video will tell an emotional story through this character, and them being familiar with this dancer is key as she is the brand image of the music video. I also made the colour scheme for both the website and the DVD cover black and white, to give it a dramatic, haunting look which would intrigue our target audience, and make them think of the music video when they catch a glimpse of an all black DVD case with white writing. Making the music video recognisable an...

When editing out footage, we decided copying the same piece of footage and overlaying it gave a sense of Lauren being disorientated and lost without her lover. There are many different ways we used this method. One way we used this method was taking two pieces of footage of the same dance sequence, one as a long shot and one being a close up. We lowered the opacity of the closed up and overlay it with the long shot. Another way we created the sense of Lauren being 'lost' was by copying the same piece of footage, lowering the opacity, slowing down the footage a little, and covering it over the same piece of footage and the next piece of footage too. Another example of this method was when Lauren does a pirouette, we overlayed the footage twice and started it a second after the last one began. This resulted in it appearing as if she span three times, making it interesting to watch and portray the sense of her being confused, lost and disorientated now her boyfrien...

We wanted there to be a sense of time passing throughout the music video, from when her boyfriend left to go travelling in the summer To cutting to when she is thinking about him leaving in autumn. To her walking around a shopping centre in a winter fur coat suggesting that time has passed from when she was walking through the forest in autumn, to winter. To when she is at park at the end and the sun is out, suggesting the change in seasons and it becoming spring. We wanted this story-line of time passing to run throughout the music video, so the viewers could obtain a deeper meaning of Freya Ridings lyrics. We hope this enables the audience to obtain how heartbroken she is and the feeling of sadness and loss the song portrays not being a momentary thing, emphasising the love she had for her boyfriend that has left.

When editing our music video, we decided to greyscale our footage to make it have washed out, ghostly, lonely effects in order to emphasis the characters sadness we are trying to portray. We also added a red effect for the overlays at the start of the music video to give the audience a vibrant colour to draw their attention in further. It also combined the colour scheme when Lauren is in dancing and the red overlay presents itself, to the next scene where the colour scheme in the forest is reds and oranges. Not only doe this combine the scenes but it also emphaises the autumnal season, and the sense of time passing.