Audience research

Without an audience, there is no point creating a media product. The media industry spends millions ensuring they are providing the correct content to their audience by finding out what their target audience want from their media product. No matter how amazing, or creative a product


What I will need to know for my production:
  • ·         Who your audience is
  • ·         Age/interests/views/opinions- young- really modern, current.
  • ·         What other typed of media they consume
  • ·         How they consume
  • ·         Where do they get it from
  • ·         Who they identify themselves with- what group do they come from- fan girls,
  • ·         How much they consume
  • ·         Who they consume it with- youtube
  • ·         The effect it has on them and ht effect they have on it- how they feel after- emotions effected, involved? empathetic
   Case studies
   The BFI website provides multiple case studies to examine. pick 3 which interest me and post a synopsis on my studies-


Audience research
  • Pick key themes and ideas
  • How did they promote their text to their audience

Once understanding my audience,  I need to:
  • Identify your core audience
  • Identify your broader audience
  • Collect feedback from your audience- surveys/ polls/ questionnaires.   focus groups,    exit polls
  • Be clear showing what changed you have made due to feedback.
  • Help you decide and influence final piece.


Comments

Post a Comment

Popular posts from this blog

Evaluation question 2

How effective is the combination of your media product and ancillary text? This question requires me to talk about my music video and ancillary text, then discuss how they compliment each other, and how certain things may clash, and have not been effective. I would then continue by explaining ways in which I could improve my ancillary text to compliment my media more and make it more effective.  Ways in which I could present this is: Interview with director Interview with audience, asking what they think about conventions we used Video of me discussing the forms and conventions
Read more

All I Ask- Adele coreography

Image
This music Video incorporates a lot of contemporary dance between a man and woman. Their moves and actions are emotive and carry a lot of power as their movements fit with the music perfectly, emphasising the songs heartbreaking theme, connecting the viewer further to the songs message. This music video covers similar messages we want to depict in our media product for 'lost without you'. We are thinking about taking similar movements they use, and they way in which speed for certain moves are have a big impact, for example the slow movements are more emphasised, making them much more effective. Unfortunately we are not able to a find a man to dance with Lauren, but we do not think this is a major issue as this just reinforces the fact she has been abandoned and is isolated.
Read more

Nature Shots

Today I filmed some shots, purely of tree branches and the sky as the background. The sky was bright blue but was a little overcast, which was perfect as it gave a really good textured and layered appearance. As the song is about her boyfriend leaving her to go travelling, the trees and sky symbolise his  freedom and him leaving. We are planning to over lay this footage with Lauren dancing, therefore her dancing on her own, on top of the open sky emphasises her loneliness and his abandonment. This will give the audience a deep, textured visual, which will also intensify their emotions towards the dancers sadness and isolation. 
Read more