Mollie Fox A2

Here is our music video- Lost Without You by Freya Ridings. Hope you like it!

http://prezi.com/h1uzvybsf2nc/?utm_campaign=share&utm_medium=copy

For this question, I interviewed Raffy with the same questions as my questionnaire, in order to get a more detailed response. Raffy is eighteen so fits my target audience. He also takes media so understands what features need to go in to a music video so is able to answer with a more knowledge than other people would have. I also made a questionnaire to get a wider response of answers. The audience research has been extremely positive. I used EasyQuest to create a questionnaire which I later posted on Twitter, alongside my music video so that people were able to watch my video and answer the 4 questions in my questionnaire. Furthermore, so that the answers were not just my friends on twitter, i asked my parents and friends parents to answer it also, making the age range wider, and the results more fair. The 4 questions I asked in my questionnaire were: 1) Did you enjoy my music video? (option of yes or no)  2) Why did you enjoy it / not enjoy it? (open answer)  3) Do...

Media Evaluation Question 4  

Here is the link to my website. https://mollierfox.wixsite.com/lostwithoutyou-freya

For my DVD cover I wanted a picture of Lauren when she was dancing, and showing the heartache the song paints. I liked this image because I love the shape that Lauren is making, and think it is eye-catching. It doesn't show her face though which I think is key for the for cover as she is the brand image of our music video. I also liked this image as the position she is in displays her loneliness and sadness in one image. I did not choose it though as I do not think it is clear enough that the dancer is Lauren. Moreover I felt it did not have the eye-catching, professional look I wanted for my DVD cover. This is the DVD cover picture I chose as it is eye-catching, dramatic and looks professional. Furthermore the public are instantly able to recognise Lauren, and see her heartbreak and inner turmoil from the dance move she is displaying here. 

When I was making my DVD cover, I wanted it to have a similar theme to my website, so that people could recognise the music videos brand. In order to do this, one thing I did was to make the first picture you see when you open up the homepage for Freya Ridings website, the same one as the front cover of the DVD. This is a powerful photo as it has a close up of the main characters face, in the middle of an emotive dance move. This I feel captures our music video very well in one picture, as the audience can tell the music video will tell an emotional story through this character, and them being familiar with this dancer is key as she is the brand image of the music video. I also made the colour scheme for both the website and the DVD cover black and white, to give it a dramatic, haunting look which would intrigue our target audience, and make them think of the music video when they catch a glimpse of an all black DVD case with white writing. Making the music video recognisable an...

When editing out footage, we decided copying the same piece of footage and overlaying it gave a sense of Lauren being disorientated and lost without her lover. There are many different ways we used this method. One way we used this method was taking two pieces of footage of the same dance sequence, one as a long shot and one being a close up. We lowered the opacity of the closed up and overlay it with the long shot. Another way we created the sense of Lauren being 'lost' was by copying the same piece of footage, lowering the opacity, slowing down the footage a little, and covering it over the same piece of footage and the next piece of footage too. Another example of this method was when Lauren does a pirouette, we overlayed the footage twice and started it a second after the last one began. This resulted in it appearing as if she span three times, making it interesting to watch and portray the sense of her being confused, lost and disorientated now her boyfrien...

We wanted there to be a sense of time passing throughout the music video, from when her boyfriend left to go travelling in the summer To cutting to when she is thinking about him leaving in autumn. To her walking around a shopping centre in a winter fur coat suggesting that time has passed from when she was walking through the forest in autumn, to winter. To when she is at park at the end and the sun is out, suggesting the change in seasons and it becoming spring. We wanted this story-line of time passing to run throughout the music video, so the viewers could obtain a deeper meaning of Freya Ridings lyrics. We hope this enables the audience to obtain how heartbroken she is and the feeling of sadness and loss the song portrays not being a momentary thing, emphasising the love she had for her boyfriend that has left.

When editing our music video, we decided to greyscale our footage to make it have washed out, ghostly, lonely effects in order to emphasis the characters sadness we are trying to portray. We also added a red effect for the overlays at the start of the music video to give the audience a vibrant colour to draw their attention in further. It also combined the colour scheme when Lauren is in dancing and the red overlay presents itself, to the next scene where the colour scheme in the forest is reds and oranges. Not only doe this combine the scenes but it also emphaises the autumnal season, and the sense of time passing. 

Ed Sheeran is a mainstream pop artist who is famous world wide. His fan base called 'Sheerios' is world wide and consists of 15-25 year old woman, but is not restricted to this as men and older woman also enjoy Ed Sheerans music. Fans sometimes dress like him, copying his ginger hair and casual clothes.

Avril Lavigne fans dress similarly to the artist; a gothic, emo look. Avril lavigne is a pop-punk / rock artist who released her first album in 2002. Hew fans are known as 'Little Black Stars' as they wear dark clothing, usually blacks and reds, with woman wearing heavy, dark eye makeup, copying Avrils blonde hair, and men having long dark hair, which they would usually flick across their face.

One Direction were a band that started on the UK talent show 'X-Factor' in 2010. Immediately after the show finished they signer with Simon Cowell's label 'Syco'. Their fan base consisted of mainly teenage girls aged 12-18. Their fans were known 'Directioners', who would wear tops with either One Direction lyrics on, or the faces of the One Direction members. Their fan base consists of over 28 million, as "Over 28 MILLION votes were counted, and we're proud to say that One Direction have picked up the award for #BestFans2016!".

In what ways does your media product use, develop or challenge forms and conventions of real media products. This question requires me to evaluate my media product, talking about whether it develops forms and conventions that are usually used in music videos, or if we have challenged them discussing in what ways and the reasoning for doing so, talking about how we came up with it. I will continue by talking about the research I did which enabled me to discover these forms and conventions, and what research inspired me to challenge them. To answer this question, I have an option from the following to choose from: Interview with actor/actress Directors Commentary discussing the footage Critique review

How effective is the combination of your media product and ancillary text? This question requires me to talk about my music video and ancillary text, then discuss how they compliment each other, and how certain things may clash, and have not been effective. I would then continue by explaining ways in which I could improve my ancillary text to compliment my media more and make it more effective.  Ways in which I could present this is: Interview with director Interview with audience, asking what they think about conventions we used Video of me discussing the forms and conventions

What have you learned from your audience feedback? This is asking me to question people who have watched my media product what they thought, trying to get them to give constructive criticism, so I am able to hear what worked and what we could have developed to improve our music video. The ways in which I could answer this question is: Questionnaire and evaluation presented on a powepoint Interview with audience and filmed conclusion of discoveries

How did you use new media technologies in the construction and research, planning and evaluation stages? This requires me to discuss the range of technology used throughout the process of making our media product. I can discuss how the technology benefited our final piece by talking about the positives and negatives of each piece how it was used during the process. I can answer this by: Discussing all the technologies in a video Make a PowerPoint discussing and evaluating the technology  Interviewing the director

One of the advantages of using our iPhone's to film, is that we are able to use the setting time-lapse for an alternative shot. As we are trying to make Lauren look isolated, this is the perfect effect to use as she is standing alone, but everyone else is ignoring her, passing her without any knowledge of her, and without a care about her; showing she is all alone without her boyfriend. In the first video we are using time-lapse, whereas in the second video, we accidentally filmed in normally, so instead of wasting the footage, we realised that if we sped it up, it gave a similar effect as when we filmed in 'time-lapse' mode.

Today I filmed some shots, purely of tree branches and the sky as the background. The sky was bright blue but was a little overcast, which was perfect as it gave a really good textured and layered appearance. As the song is about her boyfriend leaving her to go travelling, the trees and sky symbolise his  freedom and him leaving. We are planning to over lay this footage with Lauren dancing, therefore her dancing on her own, on top of the open sky emphasises her loneliness and his abandonment. This will give the audience a deep, textured visual, which will also intensify their emotions towards the dancers sadness and isolation. 

When Lauren is Dancing, she wears a black leotard, and a white shirt. We thought this was a good choice in outfit, as it moved well when she danced, and enabled her legs to be visible, making slow movements clear and strong. Also the clothing has meaning as the shirt suggests it is her boyfriends which left her, emphasising that she is struggling to live with out him, therefore has a little bit of him with her at all times. For our other locations, we dressed her in casual clothes to show she is a normal girl. We wanted this to be an element of her costumes as it means the audience is able to relate to this character as she is similar to people they would know.

This music Video incorporates a lot of contemporary dance between a man and woman. Their moves and actions are emotive and carry a lot of power as their movements fit with the music perfectly, emphasising the songs heartbreaking theme, connecting the viewer further to the songs message. This music video covers similar messages we want to depict in our media product for 'lost without you'. We are thinking about taking similar movements they use, and they way in which speed for certain moves are have a big impact, for example the slow movements are more emphasised, making them much more effective. Unfortunately we are not able to a find a man to dance with Lauren, but we do not think this is a major issue as this just reinforces the fact she has been abandoned and is isolated.

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